Last week Wednesday we had a terrible experience at the airport. My wife and daughter were scheduled to fly to Portland via Denver on Frontier Airlines for a family wedding this weekend. When we got to the airport, there was a surprisingly long line at the counter. The girls got in line but then became suspicious when they noticed it wasn't moving at all. Eventually a counter agent came over the speaker to explain that due to weather they had cancelled all remaining flights into Denver for the day and furthermore every flight the next day was overbooked so passengers could contact customer service for a refund of their tickets. That was it. No assistance to transfer travelers to another airlines, that isn't their policy since the cancellation was due to weather. When we dug deeper they told us the soonest they could get the two girls on a flight to Portland, was next week Wednesday. I have never experienced or heard anything like this. Both girls were very upset and my daughter started what seemed like 5 hours of constant crying and complaining.

The whole experience was very strange to me so turned to twitter looking for some answers. I knew Frontier (
@flyfrontier) used and communicated with passengers via twitter, so I reached out. In the mean time, my wife continued her efforts through the 800 number to customer service the ticket agent gave us at the airport. Every person she spoke with gave her the same story: since it was due to weather they had a policy to not transfer passengers to other airlines and if we wanted to pursue another airline, the expense would be our own and they could refund our Frontier tickets. The challenge with this, was that their refund process typically takes 15-20 days, according the the agents we spoke with, and same day tickets were 4x as expensive as what we purchased the original flights for. The whole experience was more than disappointing and leaving me with a very bad perception of Frontier.
At the end of my wife's two hour ordeal on the phone with customer service (I'd like those cell minutes back, please) I checked twitter to see that Frontier had responded to my original tweet. I began a conversation with
@FlyFrontier about my our travel situation, the importance of getting back to Oregon for the wedding, and the all around dissatisfaction and disappointment we were having with their airline. The responses to my tweets and direct messages was quick and helpful. In the end, I got a message that said, "we don't usually do this, but how would a 7pm flight...." and a few hours later my wife and daughter were on their way to Oregon on a different airline, arranged completed by Frontier and through twitter.
What began as a terrible customer service experience ended with a great story and example for other companies to follow of how to connect with customers via a very effective and powerful communication tool. Sure my wife and daughter lost a day off their trip, but we don't blame Frontier for the weather, we just expected the ticket agents and phone agents to provide the customer service experience the tweeter agent ultimately did.
Kudos to
@FlyFrontier for saving a family of customers, providing a level of service to be mirrored, and thanks for helping my girls get to the wedding of the year. For anyone who hasn't embraced twitter yet, hopefully this story demonstrates how valuable a tool it can be to connect with people and businesses. If you're already tweeting, follow
@FlyFrontier if you want an example of how to engage your customers and improve their experience with your business and brand.
Follow me on twitter -
@rkaopuiki