I spent the evening tonight observing a group interview that emphasized the importance of great first impressions. It was interesting to see which candidates innately understood what the process was about and made a little extra effort to leave a positive first impression. It was also interesting to see how many didn't.
I've heard/learned on several occassions that it takes eleven positive encounters to counteract one negative. In other words, make a poor first impression and there is little chance of ever changing it.
During a depressed economy when everyone is cautiously entering into business relationships with a hesitation to spend money or invest in something new, we all can be reminded of the importance of first impressions - as individuals and as businesses. Take a moment to ask someone you trust for their honest feedback. What you hear, may be the key to landing that next great job or big sale.